About The Ad Forecast
Data-driven advertising insights for marketing leaders. We cover measurement frameworks, team structures, and strategy decisions that drive real ad ROI.
Marketing Insights
Marketing Budget Allocation: A Framework for CMOs
Most CMOs build next year's budget by adjusting last year's numbers—a mistake that encodes outdated priorities. This framework starts with…
4/23/2026
Video Advertising Statistics & Platform Strategy for 2024
Video ad spend now accounts for 29% of global digital budgets, with APAC growing 18–22% YoY. This guide breaks down…
4/21/2026
Sharpen Your Strategy
Omnichannel trade-offs, attribution models, and ad spend optimization for CMOs and marketing teams.