Latest posts
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2024 Advertising Trends: Retail Media, AI, Measurement
In 2023, budget shifts favored search, retail media and AI-driven creative testing while measurement grew more fragmented. This piece distills those signals into practical priorities for 2024: shore up first-party data, verify attribution against CRM, and increase creative production velocity.
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Augmented Reality Advertising: Data from Early Adopters
Early adopters of AR advertising report higher conversion, lower returns, and strong shareability when AR removes a clear customer friction. This post reviews campaign data, platform choices, common failure modes, and a three-question framework to evaluate AR for your media plan.
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AI Spending in Advertising: Trends and Insights
Discover how AI spending in advertising reached $7.2 billion in 2023, transforming campaign strategies and presenting new challenges for marketing teams.